Jim Hobart

Keynote Speaker: July 25, 1 p.m. ET
Freelancer or Wing-Builder?
Founder and Photographer - Macbeth Studio and
Local Love Foundation Orlando

After graduating from UCF, Jim held two advertising agency jobs, both for about 18 months, before starting his own agency with a college friend in 1994. 


In the 26 years since then, he's started several other businesses and one non-profit, hired dozens of people, worked with some incredible clients and co-workers, and learned a LOT. The old saying, "Do what you love and you'll never work a day in your life" is complete BS, however. It's a lot of work. But the rewards are so much more than monetary.

Jim Hobart is the owner of Macbeth Studio, a photography and video studio in downtown Orlando. Macbeth specializes in headshots and architectural photography, as well as corporate and adventure videos.


The Legacy Life Project is a spin-off entity, which produces personal biographies for elderly relatives, to capture their stories for future generations. 


Jim’s 3 employees are very good at what they do, but refuse to do any public speaking, so it’s just going to be Jim speaking during the keynote.


Before launching Macbeth, Jim and a college friend started Knight Creative and Marketing (formerly Knight Images), a full-service design and marketing company. Jim sold his half of the company in 2004, in order to pursue other interests.


Jim taught Ad/PR classes at UCF for 12 years as an adjunct instructor, including Visual Communications, Principles of Advertising, PR Publications and Advertising Campaigns capstone course.


When he doesn’t have a camera in his hand, Jim can be found snowboarding, riding motorcycles, flying small planes, playing soccer, drinking coffee & Guinness, or walking around Lake Eola with his wife Beth and his dog Tommy.

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